Colour forecasting

After I read about the background of the brand,the background of Dolce & gabbana,the personalities of Dolce & Gabbana ,analyzed its fall winter collection andlooked for its advertisement, I believe Dolce&Gabanna will use these colors as the main colors in Fall/Winter 2009/2010.



black(Pantone 19-0000) white(Pantone 11-0601) red(Pantone 18-1555)


golden yellow(Pantone 14-0852) brown(pantone 18-1140)

I forecast these colour for the F/W 09/10 Collection in four direction.

1.The colours they always use for the collection in the past years

It's easy to discover that Dolce&gabbana love to use black&white as their main colour of every collection.We can all check about its collections that never depart from these colors.However,everyone know that it's boring to see the whole collcetion in black and white.
In order to draw attention and give a fresh look to people, they love to use some sharp colour like red, to stand out from the whole collection.Also,I think red is their favourite sharp colour because we can see these colour in most of the collections.Therefore, I think that they will use these colour in the F/W 09/10 collection.

One of the symbol of Dolce&Gabanna is patterned fabric(animal's print).I believe that animal's print will still appear in the F/W 09/10 collection as this kind of print is hit in the coming year.Therefore,I do think that animal's print with black and white or black and yellow will appear in the collection.

2.The personalities of Stefano Gabbana and Domencio Dolce

As they said in the interview by Tim Blanks,Eighty percent of Domenico loves to go somewhere new, to develop an idea, and the other 20 percent goes back to the roots. Gabbana is the opposite: 80 percent from the roots, 20 percent from the future.Dolce is more projected into the future, and Gabbana is more attached to his roots, and the balance is Dolce & Gabbana.
It mean that Dolce & gabbana will still keep their style DNA(cultural colour of catholic's clothes-black,corset,sharp tailored coat and trousers)and draw in some new style or some change of their trademark(e.g.bra--"We love to change. My favorite piece is the bra from 1984. And we continue to do it. One season it’s bigger, or we change the color, the stitching, and everything. But I love looking for something different."Gabbana said)
The colour-black they love to use is inspired by the Catholic's clothes.I can't find the reason of using the colour of catholic's clothes.They may be a catholic or they just love the national costome of catholicism.However,with the evidence of their favourite colour-black,I forecast they will still use black colour in the F/W 09/10 collection.

3.The negative view of the colour forecasting process-financial benefit

"Cruise, pre-Fall, on and on . . . You think the customer understands them? Needs them? I don’t think so. Only the fashion system understands. But I don’t work for the fashion system. I work 80 percent for the customer."Gabbana said.
"For three seasons we worked on volume, not shape, and in the end, you know what the customer said? No! All the magazines were saying it’s not about sexy, it’s about volume, but in the end, our women said no. It’s always the same—all men and women want to be sexy. In the last three seasons, when we tried to change shapes with the new volume, customers altered the shape in the shop to be tighter—like before."Gabbana said
People who loved Dolce&gabbana have a great impression with sexy style,black corset,black bra.They still want to buy "the style of Dolce&Gabbana"or just with some change of it.Therefore,I think that this brand will still keep their style and element.

4.The positive view of the colour forecasting process-trend prediction information

According to the research(from wgsn and peclers paris),the early colour overview for autumn/winter 2009/10 are fundamental colour(black,grey,white),only red,experimental green,yellow,gingers colour(copper,tea),brown.I believe that Black,white,Red,brown will be the main colour of F/W 09/10 collection.



To conclude,I forecast that Dolce & Gabbana will use Black,white,Red,Brown,golden yellow in Fall/Winter 09/10 collection .

colour family?

colour family

I feel happy to know more about colour.The colour theories and principle is useful for me to analyse colours of everything I can see in my life.Also, It's important that I can improve my sense of matching colour!!Thanks Robert!

Class exercise

Description and explanations:
I apply the principles of resemblance in the first and second outfit.
Then, I color the third and forth outfit with the principles of novelty.(e.g. purple and yellow)
The principles of familiarity can be shown in the fifth and sixth outfit.

89-95 collection

Spring/Summer 1989


feb 1990 feb 1990


Spring/summer 1990 Dec 1991


July 1991 July 1991



Fall/Winter 1991-92 Spring/Summer 1992


september 1992 1993 Madonna



spring/summer 1994


Fall/Winter 1994-95 Fall/winter 1994-95

Fall/Winter 1994-95 September 1995

June 1995 Feb 1995

-is all about the symbol or trademark of Dolce & Gabbana

-animal's print(e.g. leopard)with colour(black and yellow)

-corset

-sharp tailored coat and trouser

-sexy

-sicily

- cultural colour of catholic's clothes--black

-white

00-01collection

spring 01 collection

- Smart, fitted black suits

- Strap-back bustiers

- "Addicted to Love" body-hugging jersey dresses and sexy pencil skirts looked sharp and severe sheer black shirts.

-over-the-top glitter and shine(beaded, ravaged jeans held together with safety pins, bold-colored leather motorcycle jackets, sequin-drenched shirts and colorfully printed, voluminous skirts. )

-the new series of kitschy, heavily beaded Madonna T-shirts.

fall 01 collection

"Romance was in the air"

-vintage feeling (fitted corduroy trousers and oversize blazers, flea-market suede and fur jackets, and tattered blue jeans. )

-blast mixing the old and the new(slouchy pants and oversize hobo sweaters and scarves alternated with sheer floral camisoles, sharp military coats with multiple diamanté buckles, Wild West fringed bags and tall prairie boots.)

Main colour

-Black

-different saturation and brightness of yellow

Spring 00 collection

"party!party!party!"

-just like its 1999 collection

-A typical look from their runway included a paisley-print transparent top, embroidered tapestry microskirt with oversized diamanté buckle, leopard tights, jewel-fringed boots and a glittering choker.

-something extra( polka-dotted chiffon shirts, flapper tops and skirts, oversize fur hats and bags, beaded ties and buckets of rhinestones)

Fall 00 collection

-show-stopping glamour

-Inspired by the Middle East

-gold tapestry-printed dresses to silver palazzo pants to glimmering, striped Lurex T-shirts.

-purple velvet knicker-and-jacket combos and three-piece corduroy riding ensembles with rhinestone-covered berets.

-shearling coat, a colorfully decorated fur or a shiny croc jacket with leopard-print lining and matching hat

Main colour

-black

-grey

-dark pastel colour

02-03collection

spring 03 collection


-full repertoire
-curvaceous dresses, hourglass suits, masculine and feminine tailoring, amazing embellished coats and jeans
-punk idea (brought out S&M crisscross lacing in the satin corseted dresses, straps and buckles on trousers, a new oversize jacket in the house's signature mannish suits, and heavy studwork on leather jackets and bags)
-Space-age was a way to work silver (Milan’s current favorite) as zippered foil coats, jackets and pants
-vintage.

Main colour
-black
-white
-grey
-warm colour(red,yellow,pink)




fall 03 collection

"techno romance."

-opened the show in a bright tangerine parka slung over one of the duo's signature pieces, the black corset dress.
-pop color—acid yellow, orange, emerald and royal blue—flashed through the collection in shoes, bags and down jackets laden with utility straps and clips.
-Dolce & Gabbana's mannish suits and shapely dresses keep women coming back, and they'd never let a passing trend distract from that.In a season when menswear is a rising trend, Dolce & Gabbana's pantsuits and shirting looked bang-on relevant.
-new shoulder volume, sometimes slipping a pinstripe bolero or a jacket cut like a kimono over waist-clinching tailoring
-White shirts looked great tied with a flourish in front to reemphasize the expert tease of their masculine/feminine styling
-new style of corset-tight sheaths (one in a ruched satin rose print, another in black lace, followed by a finale of enough showgirl fringed sparkle and spangled nude tulle to dress the entire cast of Chicago).
-house classics

Main colour
-black
-white
-sharp colour(blue,yellow,purple,orange)










Spring 02 collection



-high-intensity glamour

- fitted top-stitched suit, oversize aviators, driving cap, spike heels and net gloves

-perfectly tailored jackets and elephant-leg trousers to corseted frocks and ultra-feminine lace-inset dresses (worn with skimpy cardigan wraps thrown over the shoulders and tied in the front).

-eye-popping flower-print chiffon dresses, woven ribbon jackets and miniskirts, and suede jeans with purple, gold, lavender and red leather insets.


-short parakeet-print dress in jungle shades, worn with a multihued woven belt and a pink-and-green carrier purse.

-Accessories(a metallic logo belt, gold D and G pendants, and a dangling set of earrings that spelled out—Dolce" and "Gabbana." )

Main colour
-black
-white
-dark pastel colour






Fall 02 collection


"rustic glamor."
-sexy cords, beautiful handcrafted suede coats, Peruvian ponchos, chunky fur scarves and any number of fabulous outsize shoulder bags made of fringed wool and woven leather
-Dolce & Gabbana's signature masculine-feminine three-piece pantsuits looked classic yet freshly relevant, with their sharp tailoring and flattering vests
-hip-slung bootleg or low-rider baggy cords, lingerie tops and a zillion desirable accessories—rope belts, long fringed scarves, stacks of gold bangles and bracelets and delicious boots and shoes—all corralled from a huge range of countrified textures and fabrics in shades of brown and cream.
-a thigh-high flirty skirt with a streetwise brown corduroy jacket bristling with buckled poacher-pockets.

Main colour
-Black
-white
-brown
-copper
-golden yellow

04-05collection

spring 05 collection

-Avedon for the beauty, and Penn for Africa
-famous photo of the naked Nastassja Kinski entwined with a snake
-reptilian corset dress, with arms and neck full of tribal-deluxe metal jewelry simultaneously signaling Africa
-current Milanese taste for raffia fringe and feathers (quail fluff on a blouson, exotic green plumes as a skirt, quills to create a hip-slung mini.)
-penchant for lingerie, inserting lace into denim and splicing it into the kick-pleats of a python skirt. There was the occasional signature pantsuit (now with a puff-sleeved jacket)
-usual tableau of major evening gowns for a grand finale.

Main colour
-fundamental colour-black,white
-earth tone colour(brown,tea)
-sharp red,purple,orange






Fall 05 Collection


-full of minis and maxis, boxy jackets, Beatles caps, and tall furry hats reminiscent of the Buckingham Palace guards—as "La Dolce Vita meets Swinging London."

-English tweeds and alta moda flowered dresses. But there was never, ever this much fur

-A black minidress and matching coat were only the starters

-two-tone boxy suits and narrow skirts with contrast banding picked out in fur, and trims applied everywhere.

-the label's familiar parade of Oscar gowns

-this season done in white and silver

Main colour
-white
-black
-different brightness of red
-different saturation of yellow






Spring 04 collection



-a stage full of sparkly, colorful, drop-dead Hollywood gowns

-a lighthearted tiptoe through a myriad of fifties- and sixties-era summertime references.

-a melee of little suits, lace coats, and gorgeous georgette beaded cardigans.

- printed tights

-curvy, lacy dresses

-flowery underwear

-signature black corsetry has been retired for the summer, turning up only as a token in crystal bands on pink.

Main colour
-floral print with pastel colour
-floral print with sharp colour
-individual outfit with black,white,pink or green








Fall 04 collection

-an ode to the iconic images of the late, very great photographer Helmut Newton—was a remarkably sober offering from Dolce & Gabbana.

-old-fashioned elegance with their own brand of highly sexed style.

-luxe effects, fox-cuffed short evening coat, solid with diamond and topaz crystal beading and fit for a latter-day Marlene Dietrich

- Inventive notions included simply chic sweaters and satin shell tops garlanded with trompe l'oeil embroidered necklaces, houndstooth skirts inset with godets of naughty black lace, and a formal black coat that flashed open to reveal a lingerie slip beneath. As the girls—including Elvis' angelic granddaughter Riley Keough, in demure black velvet—clustered on the orchid-pink leatherette banquettes of the Regine's-inspired disco set, one model sped past in a high-neck, long-sleeve black lace gown that looked conservative enough for Mrs. Bush. Until she turned her back, revealing the sheer, unlined lace back that flashed an emerald-green bra and panty set. Perfect for the next Super Bowl.

Main colour
-black
-white
-animal's print with yellow and black or brown and black
-sharp colour(red,green)